Yesterday, November 11, e-commerce giant Alibaba broke last year's sales record. The reason for the record was a grand event in the world of retail - Bachelor's Day (a holiday in China, which is traditionally celebrated on November 11). This information was provided by the CNBC channel.
The total revenue of all sellers from the platform is an indicator of income from all online trading sites in China. Last year's record of this indicator was $ 25.3 billion.
Bachelor's Day is celebrated for the 10th year in a row. Another name for the holiday is the Double 11 shopping festival. The essence of this trade event is that during the day of November 11, the Alibaba marketplace on its websites offers huge discounts to all customers.
Sales reached $ 1 billion in just 1 minute and 25 seconds from the start of sales. And $ 10 billion in sales reached an hour later. This is 5 minutes and 21 seconds faster than last year's record.
This year, Singapore's e-commerce portal Lazada has also joined Bachelor's Day. The participant also became Alibaba Ele.me's product delivery platform, which previously made a deal with Starbucks.
Xiaomi - the most popular brand on AliExpress Tmall on the basis of sales on November 11
At the end of the Bachelor's Day, Xiaomi became the sales leader on the AliExpress Tmall site. Representatives of the company shared this information with Rusbase.
And in its category, the Xiaomi Redmi 6A smartphone turned out to be the best-selling product. Also, Xiaomi products have become sales leaders in the categories of external batteries and wireless routers.
Earlier this month, Xiaomi announced the opening of a branded online store on AliExpress Tmall in Russia. It is assumed that the store will be available appliances at lower prices and with faster delivery. In addition, a full warranty electronics service is offered.
Alibaba sees cloud computing as a company's long-term development strategy
The Chinese e-commerce giant intends to make cloud computing its core business. Such information last Thursday was provided by Alibaba CEO Zhang Yong.
He believes that cloud computing is the company's long-term development strategy. Zhang Yun also said that the company’s management is confident that in the near future, no business project will be complete without cloud services. The company plans to develop such a cloud infrastructure. With these actions, Alibaba plans to help the business sector.
Alibaba Group is one of the largest companies not only in China, but also in the world, which in 1999 was founded by Jack Ma. The company owns affiliated online platforms: Alibaba, AliExpress and Taobao. Alibaba Group also regularly invests in financial technology, the film industry, logistics and cloud technology, and food delivery services.